Kent Sanders

Reflections on Writing & Creativity

SBW 164: The Bezos Letters (with Steve & Karen Anderson)

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What if you could sit down with the world’s richest man and learn the principles that helped his business be so successful? That might not be possible, but on today’s episode we’re going to do the next best thing. You’ll learn from two authors who have written a book about those principles and how to use them to grow your business.

Their names are Steve & Karen Anderson, and they’ve written a fun and insightful book called The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. They also happen to be husband and wife! Steve is an expert in strategic risk and business growth, and Karen is a strategic book coach and Associate Publisher of Morgan James Publishing.

Steve and Karen are going to share some lessons from Amazon on risk, innovation, failure, and much more. You’ll also learn some lessons from their experience in writing and marketing the book. They have done a fantastic job with the book’s promotion, so we have a lot to learn from them.

You can learn more about The Bezos Letters on the website for the book, which is https://thebezosletters.com. You can find Steve on Facebook and LinkedIn. You can connect with Karen on Facebook and LinkedIn, as well as her website, https://www.strategicbookcoach.com/

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