The Profitable Writer Kent Sanders

As you’re well aware, there are basically two sides to being a writer. There’s the creative side, which allows us to tell stories and communicate in a way that connects. Then there is the business side, which allows us to create sustainable income in lots of different ways.

Most of us gravitate toward the creative side of writing and struggle with the business side. It doesn’t come as naturally to us. That’s why I’m excited to feature this interview with Liz Wilcox.

I originally ran this interview last year, but shortly after the interview came out, Liz applied to be a contestant on the CBS show Survivor … and made it! I’m re-running this episode not only because you can watch Liz compete on Survivor right now, but also because I’ve gotten a lot of great feedback on this conversation.

Liz is the mastermind behind the wildly successful Email Marketing Membership, a simple $9 per month subscription that helps you improve your email marketing through templates. In our conversation, we dive into the story of how she created a business with 3,500 members and moved away from doing client work so she could focus on serving her students and growing her membership.

Liz is going to inspire and motivate you to start putting more time into creating your own content and moving toward building a business that fits your lifestyle and personality! She also happens to have the most fun website I’ve seen in a long time.

You can check out Liz’s Email Marketing Membership at https://lizwilcox.com and grab her free email swipe files, which include templates for an email welcome sequence and more!

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Today’s episode is sponsored by Karen Hunsanger, an incredible editor known as “The Word Wizard.” I’ve worked with Karen many times, and she is your secret weapon for crafting the highest-quality book possible. Visit the link above for a free sample edit.

I’m honored today to bring you a conversation with Honorée Corder, who is my Yoda, Gandalf, and Dumbledore all rolled into one. She’s my mentor and business coach, and it would be an understatement to say she’s had a big impact on my life and business these last few years.

Honorée Corder is the #1 expert on self-publishing. You can scour the internet, and I promise you will not find anyone who has more experience, credibility, or success when it comes to publishing and marketing their own books and creating a multi-layered, successful business from their ideas.

She is also the author of dozens of books, including: You Must Write a Book, The Prosperous Writer book series, Vision to Reality, The Bestselling Book Formula, Write Your First Nonfiction Book, She’s sold millions of books, so she definitely knows a thing or two about selling and success. Honoree also runs the Empire Builders Mastermind, which has been an awesome experience these last couple of years.

One of the ways we work together is that Honorée offers bespoke book creation to clients, and I’m the ghostwriter for those projects. Basically, this means it’s ghostwriting, publishing, and marketing at a very high level. It’s been an honor and a pleasure working on her team because she not only knows about marketing … she’s also written dozens of books and has sold books in every conceivable way.

Today’s episode is a recording from Honorée’s recent appearance as a guest expert in our Profitable Writer Community. We do a call each week, and once a month we feature an expert. Honorée shared some thoughts about money mindset and book monetization from her brand-new book, You Must Monetize Your Book.

On this call, we hit on several key topics:


The meaning of the phrase, “Scared money don’t make money.”
Using the filter ELFF (easy, lucrative, fast, fun) to decide which income streams to develop.
Why you need to start thinking a lot bigger.
Various income streams you can develop.

I encourage you to grab a copy of her new book because she shares a lot more detail than what you’ll hear on this call. But I hope it whets your appetite for more!

You can connect with Honorée and learn more about her books, courses, and more, by visiting https://honoreecorder.com.

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Today’s episode is sponsored by Karen Hunsanger, an incredible editor known as “The Word Wizard.” I’ve worked with Karen many times, and she is your secret weapon for crafting the highest-quality book possible. Visit the link above for a free sample edit.

On many of our Profitable Writer episodes, I bring on a guest who has expertise on a certain topic. They come on the show to help us figure out how to solve a specific problem or give guidance or help us improve in some way.

Other times, I bring on a guest because they have an interesting story and I believe we can learn some things, and be deeply inspired by, their journey as a writer. Today’s episode definitely falls into that category because I know you’ll be just as encouraged and inspired as I was by our guest. Let me tell you a bit about her.

Barbara Richter is an accomplished author, public speaker, French-to-English translator, podcast host of Writing for Immortality, and founder of DIYBook and In Ink Ghostwriting.

Barbara has had a multifaceted career, including roles as the Managing Editor for Literary Features Syndicate, columnist for Fine Books and Collections Magazine, and contributor to The Wall Street Journal, The New York Daily News, and other outlets.

She launched DIYBook in 2023, a comprehensive solution designed to make book writing and publishing accessible and affordable for authors at all levels, from novices to seasoned professionals. On her podcast, Writing for Immortality, Barbara shares insider advice and strategies for writers at every stage of the writing process featuring discussions with a wide array of guests from the industry.

Barbara is also the founder of In Ink Ghostwriting, one of the premier ghostwriting firms in the NYC area with clients from around the world, which delivers an assortment of writing services. From business books to memoirs and novels, the firm caters to a diverse clientele, such as best-selling authors, NFL players, Fortune 500 CEOs, artists, musicians, doctors, entrepreneurs, and attorneys.

She lives in Westchester, New York, with her family and beloved basset hounds. You can connect with Barbara via her website, https://www.ininkghostwriting.com or https://www.diybook.us. Please note that you can get a free 7-day trial of the DIYBook program, no code needed, when you sign up.

In today’s conversation, Barbara and I talk about her journey as a professional writer: how she got started, different roles she’s had, her experience in ghostwriting and podcast, starting DIYBook, and more.

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Today’s episode is sponsored by Karen Hunsanger, an incredible editor known as “The Word Wizard.” I’ve worked with Karen many times, and she is your secret weapon for crafting the highest-quality book possible. Visit the link above for a free sample edit.

 

Even though Amazon has been all the rage for book-buyers for much of the last twenty years, did you know there are many other outlets where readers can find your books?

Well … of course you did! You’re not just a writer, but a reader as well. If your life resembles mine, you probably buy books from Amazon all the time because of the price, speed, and convenience. But Amazon is only one of the many, many places where readers can find your books!

My guest today, Susan Neal, is here to help us learn how to get our books into bookstores and libraries—two absolutely vital places our books need to be.

Susan Neal, RN has a Masters in health science and an MBA. She lives her life with a passion to help others improve their health. After suffering a health crisis, she became an author and health coach to provide others with the tools they needed to heal their bodies and reclaim their ideal weight.

Her award-winning #1 Amazon best-seller is 7 Steps to Get Off Sugar and Carbohydrates. The third book in her Healthy Living Series, The Healthy Living Journal, won the Golden Scrolls award “Best Inspirational Gift Book.” Her newest release is 12 Ways to Age Gracefully: How to Look and Feel Younger, which releases near the end of May.

Susan has been featured in many media outlets including CTN’s Bridges TV show, WATC-TV Atlanta Live and Friends & Neighbors, TCT’s Julie and Friends, Charisma magazine, and numerous podcasts and radio shows. You can learn more about Susan at https://susanuneal.com.

Susan is also the Director of the Christian Indie Publishing Association, an incredible resource for faith-based authors to grow your author platform, book sales, and much more. I’m a member myself and recommend it highly! Learn more about https://christianpublishers.net.

In this conversation, Susan and I talk about several key topics related to getting your book into bookstores and libraries:


Why get your book into those places when you can just Amazon?
The importance of having your own imprint.
Why you need to have the retail price printed on the back cover.
Why your book should be available through a major distributor, not just IngramSpark.
The value of speaking to a manager at local Barnes & Noble stores, or indie bookstores.
Susan’s thoughts on getting in libraries.

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Today’s episode is sponsored by Karen Hunsanger, an incredible editor known as “The Word Wizard.” I’ve worked with Karen many times, and she is your secret weapon for crafting the highest-quality book possible. Visit the link above for a free sample edit.

I’m a big fan of learning from other industries and professionals. It’s very easy as a writer to spend all your time around other people who only think about books and publishing. Yet it’s important to remember that at the end of the day, you’re a business owner.

That’s why I’m excited to bring you this conversation with my friend Anastasia Forrest, a rockstar real estate agent!

Anastasia Forrest is a lifelong learner, creative, and sobriety-enthusiast based out of St. Augustine, Florida. She has two amazing daughters and an awesome husband who builds beautiful houses.

Her main profession is helping people buy and sell homes as a Real Estate Broker Associate with EXP Realty. Her creative passions are songwriting, authoring books, and painting. Her favorite things to do with her family are to go out on boat adventures, explore new places together, and have pizza and movie nights.

Anastasia is also the author of The Creative Real Estate Agent: How to Build a Rocking Real Estate Business and Be More Creatively Productive Than Ever in addition to her previous book, The 30-Day Sobriety Experiment: A Guided Journey of Self-Discovery.

I was fascinated by Anastasia’s ability to write a compelling book for real estate agents, but do it through the lens of creativity, which is a passion of hers. On today’s episode, she shares some lessons from her experience as an author and real estate agent that you can use to boost your creativity and grow your business.

Topics in our conversation include:


Why real estate is indeed a creative field
How she developed a unique take on a familiar topic
Various ways to cultivate a creative mindset to work and wealth
How to build great relationships … especially if you’re an introvert
How she has found success on social media by just being herself

Be sure to check out Anastasia’s book, music, and real estate business at https://www.anastasiaforrest.com.

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Today’s episode is sponsored by Karen Hunsanger, an incredible editor known as “The Word Wizard.” I’ve worked with Karen many times, and she is your secret weapon for crafting the highest-quality book possible. Visit the link above for a free sample edit.

Since you’re listening to this podcast, you’re presumably interested in becoming more profitable. Sometimes as writers we play too small, thinking that if we can muster 10% growth this year, that’s a huge win.

I want to encourage you think bigger—much bigger! Today’s episode is different kind of conversation, where we’ll focus more on the philosophy of achievement and how to set really big goals for yourself.

My guest is Brianna Hendley. I met her a couple of years ago through Honorée Corder’s Empire Builders Mastermind, and I soon discovered that Brianna is razor sharp, with an incredible business instinct. I’m excited to introduce her to you today.

Brianna owns Achievant Coaching, which focuses on business, executive, and career coaching services. She describes herself as a problem-solving, goal-focused, process-driven morning person. Brianna is also a mother, wife, entrepreneur, and much more.

In this conversation, Brianna and I talk about the mindset it takes to double your revenue and triple your time off. Sound impossible? It won’t after you’ve heard Brianna’s brilliant thinking and strategy for going after the life you truly want.

You can connect with Brianna at https://achievantcoaching.com, where you can learn more about her coaching services and programs.

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Today’s episode is sponsored by Karen Hunsanger, an incredible editor known as “The Word Wizard.” I’ve worked with Karen many times, and she is your secret weapon for crafting the highest-quality book possible. Visit the link above for a free sample edit.