Kent Sanders

Reflections on Writing & Creativity

Blogging 101: 7 Ways Blogging Improves Your Writing & Business

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On this episode, we begin a series dedicated to the basics of blogging. Blog posts can be an important part of your marketing as well as a key way you can impact people and improve as a writer.

For the sake of simplicity, I’ll focus on a standard 600-800 word blog post. There are many variations of blog posts and articles, but this is a standard length that will serve most people well.

These are 7 reasons why every business owner should be blogging:

  1. Anyone can write blog posts!
  2. Blog posts are simple to write.
  3. When you put content out into the world, it works to build your business on your behalf.
  4. Blog posts establish you as an authority on your topic.
  5. Blog posts are the best building block for content marketing.
  6. You can repurpose blog posts into other forms of content.
  7. Blogging makes you a better writer.

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