Kent Sanders

Reflections on Writing & Creativity

Blogging 101: Secrets to Crafting a Compelling Headline

September 29, 2020 by Kent Sanders | Leave a Comment

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Headlines are one of the most important parts of a blog post or article. They are also one of the most misunderstood.

A great headline can grab the reader’s attention and keep them reading. On this episode, we dive into the art and science of writing headlines. You’ll learn 3 key elements of writing headlines:

  1. Headline Goals (Pain or Pleasure + the 5 Primal Urges)
  2. Headline Types (Provocative Question, List, How-To, Story)
  3. Headline Hooks (Emotional Words, Numbers, Time Element)

We also analyze several headlines to see how these principles work in the real world. With a little practice and a desire to learn, you can learn to write headlines that grab people’s attention and keep them reading.

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